Pigs can too. By day I design complex data systems. By night I let loose with paint, pixels, and whatever idea happens to catch my attention.Pigs can too. By day I wrangle complex data systems. By night I let the monster out to play with paint, pixels, and whatever silly idea refuses to leave me alone.
Long before I was untangling enterprise systems, I was building identities from scratch: logos, music brands, pop-art, the works. This is where the monster learned to draw. The same instinct for structure and story just points at a different canvas now.Way before I tamed enterprise systems, I was loose with a sketchbook: logos, music brands, pop-art, whatever. This is where the monster cut its teeth. Same hunger for structure and story, pointed somewhere a lot louder.
A creative-collective brand built on one idea: connect, collaborate, create. Three low-poly wolves move as a pack: a different colour, a single silhouette. Drawn on a strict geometric grid so it scales from a favicon to a mug without losing its bite.
The pack, measured. Every angle and proportion locked to a system, plus a greyscale lockup so it survives a single-colour print.
Identity off the artboard and onto an object, a QR-coded mug that turns a coffee break into a hook.
A full identity for a music label: production mark, company mark, and glitch-tinted variants that hold up whether they’re stamped on a release or a poster. Built as a system, not a single logo, so the brand stays recognisable as it mutates.
Single art for Black Out: a distorted portrait wrapped in an alchemical lyric. Type and image dissolving into each other, on purpose.
A magazine cover that screams: halftone dots, a comic-book POP!, and zero chill. “The most unconventional take on the Indian art scene.” Pure, loud fun.
Three routes to one idea: connection as a shape. A globe that’s secretly a wordmark, a node-graph app icon, a single confident stroke. The exploration is the deliverable.
A crisp navy-and-yellow identity carried across the full kit: cards, letterheads, a coffee cup. A folded geometric mark that means “the right moment,” applied with restraint.
Same designer, different decade. The enterprise work is over in Same monster, louder era. The serious systems stuff lives in selected work
A decade of this started in motion design: compositing, logo reveals, frame-by-frame. Hover or tap to play.It all kicked off in motion: compositing, glitchy reveals, frame-by-frame obsession. Hover or tap to wake them up.
Motion for Good
An 80-second animated film made to help people understand schizophrenia: “let’s understand it, let’s help a friend.” A reminder that design isn’t only about dashboards. Concept, script, and animation, end to end.
A character-driven explainer for a clinical-trials platform, turning a dense enterprise workflow into something a stakeholder actually wants to watch. Storytelling and product UI, in the same frame.
Wayfinding, typography, industrial design: the disciplines that taught me how systems actually work before I ever touched an enterprise dashboard. Different surfaces, same obsession with clarity.Wayfinding, type, industrial design: the disciplines that drilled systems-thinking into me long before any enterprise dashboard. Different surfaces, same obsession.
A complete transit wayfinding language: maps, pictograms, directional markers, and the full classification of signs from “mind the gap” to emergency. Bilingual, accessible, and rigorous: design where one confusing sign has real consequences.
A specimen honouring Firmin Didot’s high-contrast serif: 140 languages, one elegant system. Pure typographic craft and editorial pacing.
Form and flow together: a teller-machine shell and its Hindi-first touchscreen, designed so first-time users in their own language never feel lost.
Same designer, different decade. The enterprise systems work lives in Same monster, louder era. The serious systems stuff lives in selected work
Collected portfolios and the corners of the internet where more of this lives.
Loose, in-progress, and purely for fun. You can explore more of my work on Behance, and I am always down to chat.
behance.net/surabuWhether you are interested in a commission, want to collaborate, or just want to swap ideas about art and design, my door is always open.