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Mission Dossier // Strategy Initiative Case study · Initiative · StrategyStory time · Initiative · Strategy

Prodigal Son Initiative

A product rescue story: bringing a neglected tool back into the spotlight and giving it a clear reason to exist again.A product rescue story. I coaxed a neglected tool back into the light and gave it a clear reason to exist again.

Role
Primary Design POC
Type
Product turnaround
Focus
Revival strategy
Arc
Neglect → renewal
The case study

The thinking, end to end

The full narrative: a neglected product, the case for reviving it, and the design strategy that gave it a clear reason to exist again.

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Interactive case study

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